{"id":5213,"date":"2026-01-09T02:28:26","date_gmt":"2026-01-09T10:28:26","guid":{"rendered":"http:\/\/markcomedia.co.uk\/?p=5213"},"modified":"2026-01-09T02:28:26","modified_gmt":"2026-01-09T10:28:26","slug":"a-look-back-on-the-biggest-k-beauty-trends-of-2025","status":"publish","type":"post","link":"https:\/\/markcomedia.co.uk\/?p=5213","title":{"rendered":"A Look Back on the Biggest K-Beauty Trends of 2025"},"content":{"rendered":"
\n

\u201cSpicules certainly captured widespread attention this year,\u201d says Lee, who had gotten a professional liquid microneedling treatment done in-office just<\/em> before over-the-counter (OTC) Korean spicule serums launched two years ago. \u201cOTC products became popular with VT\u2019s Reedle Shot coming in a range of strengths and then spicules being core ingredients in products like Mixsoon\u2019s Peptide Cica Hyalshot.\u201d<\/p>\n

\n
\n
\n
\n
\n

Mixsoon<\/p>\n

\n

Peptide Cica Hyalshot 150<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Milky Toners<\/h2>\n

Per usual, the U.S. was lagging behind when it came to the milky toners (though Vogue<\/em>\u2019s beauty editor Kiana Murden swears by them). \u201cThey\u2019ve been around for many years in Korea, but milky toners had a real moment in the U.S. this year. In fact, milky toners were so popular that we\u2019ve seen them crossing over into Western brands too,\u201d says Lee. Her favorite is the OG milky toner, Im From\u2019s Rice Toner, which she still uses for its hydrating and gently brightening formula.<\/p>\n

Lee\u2019s a fan of it too, adding that milky toners were a common addition for an adjacent TikTok trend that gained traction this year. \u201cSkin flooding is a hydration stacking technique where you apply multiple layers of hydrating products onto damp skin to \u2018flood\u2019 it with moisture before sealing it in [with a cream or gel moisturizer].\u201d Another viral option comes from TirTir, which adds niacinamide to its formula for added brightening.<\/p>\n<\/p>\n

Flushed Blush<\/h2>\n

Blush was a major beauty trend everywhere, including Seoul\u2019s It girls\u2014who, of course, put their own spin on it. In Korea, makeup leans toward a soft-matte, diffused look, and blush is no different. What sets it apart is the placement when applied and unique textures\u2014think bouncy, mousse-like formulas and roller-ball blushes.<\/p>\n

\u201cBlush had a real moment in 2025, with lots of cool girls in Korea wearing blush high up on their cheeks, right below their eyes,\u201d says Lee. \u201cThe result was a fresh, youthful look. We saw lots of great new textures and formats for blush, whether it was bouncy Pudding Pots from FWEE, Dewy Roll Cheeks from Rom & amp;.\u201d<\/p>\n

\n
\n
\n
\n
\n

Fwee<\/p>\n

\n

Lip&Cheek Blurry Pudding Pot<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

PDRN and Vegan Alternatives<\/h2>\n

\u201cPDRN has been a major trending ingredient in 2025. PDRN (also known as salmon DNA) has been incorporated into serums, mists, creams, masks\u2014and it all happened at record speed,\u201d explains Lee, noting that brands like Reju-all were completely sold out at many pharmacies in Seoul when she visited over the summer. She suspected the ingredient would gain widespread attention given the buzz it was already generating on social media\u2014even Kim Kardashian revealed that she\u2019d tried a professional PDRN treatment. \u201cToday, we see PDRN in every category, from serums and mists to creams and even sunscreens.\u201d One PDRN product in particular that took over TikTok was Medicube\u2019s bright pink serum.<\/p>\n

And in keeping with that rapid pace of innovation, PDRN has since expanded into vegan alternatives. \u201cPDRN is no longer limited to salmon-derived sources, thanks to advances in biotechnology that are unlocking non-animal ways to deliver the same regenerative benefits,\u201d says Chung Park. Case in point: both she and Lee count Mixsoon\u2019s plant-derived, rice-based PDRN among their favorites.<\/p>\n<\/p>\n

Blurred Lips<\/h2>\n

\u201cSome iteration of blurred lips has been popular in Korea for years, but the twist in 2025 was a softer take on the look,\u201d says Lee, noting that formulas like Peripera\u2019s Ink Velvet reigned supreme\u2014and still do. \u201cRather than a sharp ombr\u00e9 effect, blurry lips were defined with a chunky, rounded, soft lip liner and subtly blended.\u201d The result, she explains, is pretty and plumped, aligning seamlessly with the clean-girl aesthetic that dominated 2025.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u201cSpicules certainly captured widespread attention this year,\u201d says Lee, who had gotten a professional liquid…<\/p>\n","protected":false},"author":1,"featured_media":5214,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[236],"tags":[],"class_list":["post-5213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"_links":{"self":[{"href":"https:\/\/markcomedia.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/5213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markcomedia.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/markcomedia.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/markcomedia.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/markcomedia.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5213"}],"version-history":[{"count":0,"href":"https:\/\/markcomedia.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/5213\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/markcomedia.co.uk\/index.php?rest_route=\/wp\/v2\/media\/5214"}],"wp:attachment":[{"href":"https:\/\/markcomedia.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/markcomedia.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/markcomedia.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}